We had new brand name. Loved it so much. It reminded us of that neversleeping city, the bedrock of advertising, the capital of design. We were so keen on it, we could not imagine wearing other word on our chests.
And then the internet crawling machine gives you this: it's a dog! Ou come on! It ain't! Yorkie is a small advertising agency. Tiny like the dog, definitely not furry, like the dog.
Anyway. We are industry professionals that are trying their best to fulfill your wishes: designs, ad campaigns, brand strategies - you name it. We fetch you the best ideas, sometimes we roll over, hopefully not too many times, and start again. Slightly like the dog, but still not the dog.
So what about this cold hard bitch slap with the whole dog thing? Give up on Yorkie?
Nope. Because there's one thing that defines our attitude the most: unleashing ideas. And so we went for the idea that we liked the most at the first instance.
We are Yorkie, not the dog.