We flew at the image of the VIONIX brand. We built it to the qualities of the people from her cockpit, they immediately identified with her and enthusiastically became her ambassadors.
"Unleashing the devil on the ground, giving our best up in the sky" combined with the slogan "fly as hell" gave the brand two contrasting emotions: rebellion and professionalism.
From the visuals, we have extracted clichéd photos of beautiful blue sky and replaced them with black and red images.
