name • logo and visual identity • slogan • website

Sports, yoga, pilates

Title, logo and visual identity, slogan, website
Minimalism, black, white, maybe gray. How about avoiding yoga clichés like a tree, lotus flower, buddha, or the silhouette of a meditating person?
A purely typographic logo in which the letter J and t have already found their yoga position. Earthy color scheme of branding. Photos in natural light. Chatting on the web. Such is Jupiti by Yorkie.
Winter - ice cream from under the Tatras
name • logo • slogan • packaging design